Mary Brown’s Centre Announces New Official Beer Pouring Partner: Labatt Brewing Company Ltd.

St. John’s, NL— September 5, 2025— Mary Brown’s Centre, operated by St. John’s Sports & Entertainment Ltd., is proud to announce an exciting partnership with Labatt Newfoundland and Labrador, now our Official Beer Pouring Partner. This three year partnership, with an option to renew for two years, will bring guests more than just a drink—it’s about creating exceptional experiences that enhance every visit to our venue.

Labatt will bring its most popular brews to the concourse, suites, and newly branded clubs while elevating the guest experience with increased bar locations, uniquely branded spaces, and engaging activations.

“Partnering with Labatt allows us to give our guests an elevated event experience with improved service and dynamic spaces, paired with the already fantastic entertainment.” said Brent Meade, Chief Executive Officer of St. John’s Sports & Entertainment. “Together, we’re raising the bar for what it means to attend a live event.”

Rooted in community, Labatt is the perfect match for the upcoming sports seasons and growing concert calendar. Together, this partnership unlocks new possibilities for guests and for entertainment in our venue.

“Partnering with Mary Brown’s Centre allows Labatt to bring leading brands like Michelob Ultra and Bud Light to fans, and to enhance the experience at Newfoundland and Labrador’s premier sports and entertainment venue through our brand marketing initiatives,” said Jean Francois Laberge, Atlantic Regional VP of Labatt. “With deep roots in the province, especially through our St. John’s Brewery, we’re very excited about this partnership. It’s a natural step as we continue to support and invest in local community.”

About Mary Brown’s Centre
Mary Brown’s Centre is Newfoundland and Labrador’s premier stage for world-class entertainment and sport. Home to the Newfoundland Regiment (QMJHL) and Newfoundland Rogues (BSL), and host to prestigious events like the KIOTI National Grand Slam of Curling and the upcoming 2026 Montana’s BBQ Brier, the venue blends hometown pride with national spotlight. From legends like Billy Idol and Lynyrd Skynyrd to rising stars like Jacob Collier and NLE Choppa, the lineup is as diverse as the guests it serves. As it looks toward its 25th anniversary, Mary Brown’s Centre remains the heartbeat of entertainment in St. John’s, where exceptional experiences take centre stage.

About Labatt Brewing Company Ltd.
At Labatt, we are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate. Our St. John’s brewery, originally opening in 1932 as Bavarian Brewing Company, was acquired by Labatt in 1962. The site now produces 14 beer brands including favourites such as Michelob Ultra, and popular Newfoundland legacy brands Blue Star and Jockey Club.

Media Contact

St. John’s Sports & Entertainment Ltd.
Lesley Pilgrim
lpilgrim@sjsel.ca
(709) 454-7842

Labatt Brewing Company Ltd.
Wade Keller
Wade.keller@labatt.com
(902) 402 8694